Consumer Behaviour
Language of this course's content: Arabic
Enrol in this courseThe button takes you to log in – or to create a new account if you don't have an account – and then brings you back to this course.
This page is a translated description. The learning materials, test and messages inside the course are in Arabic.
About this course
This course covers consumer behaviour and its various types, explains the importance of studying it, and the internal and external influences that drive purchasing decisions. It helps you understand customers' motives and use that understanding in marketing and in developing the products and services offered to them. The course includes written learning material and an online test, and suits marketers, business owners and those interested in management sciences.
Course components
- File Consumer Behaviour
- Test Test
- Certificate Certificate
How to enrol and learn
- Enrolment is free of charge once you create an account on the platform and log in.
- Study the course material at your own pace; the learning space is available to enrolled learners.
- Take the online test (40 questions, pass mark 35 out of 40, unlimited attempts).
Certificate requirements
- Pass the online test with at least 35 out of 40; this is required for the certificate in all cases.
- Approved certificate fee: USD 10, paid via PayPal.
- As an exception, the platform administration may approve a fee waiver for learners who have passed the test; this is subject to its review and approval and does not replace the pass requirement.
- The certificate becomes available after passing the test and confirmation of payment or approval of a waiver by the administration, and once the course conditions are met.
- The certificate is electronic and can be verified with its own code.
Language of this course's content: Arabic